|
![]() |
|
In 2019, the NRM Gateway website turned 18, now “old enough to vote” as some tease. This milestone marks a good time for a look at the multifaceted one-stop shop of official NRM policy/procedure and visitor information.
Before the Gateway By the late 1990s, websites were becoming popular for both internal and external communication and a “Wild West” of websites flourished for a time, each with a different look and feel. Corps field offices were just getting internet connectivity, with slow download speeds at almost every location. Websites with lots of graphics took an excruciatingly long time to load. Around 1999, various NRM Product Delivery Teams were preparing to launch individual websites that would have provided expensive and inconsistent delivery of information to the field. Demographically, a surge of retirements by key NRM team members was clearly on the horizon. Corporately, the concepts of Knowledge Management (KM) and Communities of Practice (CoPs) were emerging. The time was right for a Knowledge Management Based website to capture and disseminate the NRM CoP’s institutional knowledge. | ||
Building the Gateway Initial content came from chairs of existing NRM task forces and committees, men and women who were legends/pioneers of these key NRM components. More subject matter experts (SMEs) were identified and appointed by HQ to provide content for additional NRM programs/partnerships. This SME team of experts shaped content from the national perspective, and followed protocols for HQ approval of controversial or new policy content prior to posting. This group also developed and reached consensus on the original Gateway page layouts. A formally appointed Field Review Group (77 volunteer members across the country) reviewed content as it was developed and posted. |
| |
The Gateway Launch The Gateway communicated posted information to the entire NRM staff, dramatically improving vertical and horizontal communications within the NRM community. For the first time, all team members had access simultaneously, removing the filter that layers of management had historically applied to communications to and from the field. A knowledge management (KM) based approach to content development provided integrated program information. This integrated approach also established a means of ensuring that NRM information was readily accessible, properly cleared and released, accurate, consistent, appropriate and timely. Organized around the familiar 1130 ER/EP chapters, the result reflected the Gateway’s initial tagline at launch: Information the way managers manage. Over time, at the highest level this website became the Operations & Regulatory Gateway as other Operations business lines came on board (see links to those CoPs in the upper left of the home page). The NRM portion is by far the most fully developed. The Gateway as a Marketing Tool CorpsLakes.us, also known as the Visitors Page, became the second phase of development. Corpslakes.us focuses on the external audience, and is the public face of the Corps recreation program. CorpsLake.us offered for the first time a national corporate branding of recreation, offering consistent visitor recreation information for all water resource projects. Recreation.gov is no substitute, since it only features our reservable facilities with minimal description of our vast non-reservable facilities. Corpslakes.us is our USACE brand. |
| |
The Gateway Today The Gateway continues to be content driven, efficiently powered by processes and a behind-the-scenes content management system the user never sees. The NRM website resides on a server at the Engineer Research and Development Center (ERDC) in Vicksburg, MS. Distributing information through this site to the entire NRM team has proven to be an efficient and cost effective means of communication. Second or third generation SMEs continue maintenance of NRM program pages, periodically reviewing and submitting updated information to the NRM site’s webmaster in a one-step process for routine postings. In recent years, the Park Ranger CoP Advisory Board has emerged as one of the strongest functional proponents for the NRM Gateway. The Advisory Board worked with the Gateway Team to develop and/or significantly improve communication tools such as the NRM Forum and the Glimpse feature. They also developed the Gateway 101 “hot sheet” to quickly orient new users; the Unmanned Aircraft (UAS) page; and the interactive Visitor Assistance Program Review Checklist. Additionally, the Board models best-practice Gateway use with monthly updates of the PR CoP page and periodic Glimpses to keep the CoP informed of Board activity; use of the SmartBook as their CoP mailing list; and conducting and posting annual webinars to communicate CoP issues, including results of the current-year Park Ranger Survey. The Future
In June 2019, LTG Todd T. Semonite announced implemention of the KM Portal. As launched, the KM Portal links to the NRM Gateway (the current KM repository for the NRM CoP). The Gateway Team will be making sure that the NRM Gateway is incorporated where it is needed within the KM Portal. |