Providing high quality, friendly service, whether to the visiting public or to our professional counterparts and partners, is crucial to our success as an organization. Employees who are treated with dignity and respect and enabled to utilize their best professional judgment in exercising their duties provide a high level of service to customers. Delighted customers become loyal, repeat visitors who effectively market our services and facilities to friends, neighbors, and clients and bring in more business. We must be willing to determine the needs of our customers by asking them rather than providing what "we think they want." Effectively measuring customer satisfaction and responding to their needs is a long term ongoing process that can assure the overall success of the recreation program. These pages will provide some insights, best management practices, and tools for improving your customer service skills.